People Innovation Excellence

Course Structure

Course Structure for Binusian 2020

Sem Code Course Name SCU Total
1 CHAR6013 Character Building: Pancasila 2 20
DSGN6101 Design and Materials 4
DSGN6098 Color Theory 4
DSGN6165 Western Art Review 2
DSGN6166 Eastern Art Review 3
DSGN6099 Drawing I 3
English University Courses I
ENGL6128 English in Focus 2
ENGL6130 English for Business Presentation 2
2 CHAR6014 Character Building: Kewarganegaraan 2 20
DSGN6104 Typography I 3
DSGN6100 Drawing II 3
DSGN6238 Computer Graphic I 3
DSGN6191 Photography I 3
DSGN7107 Visual Communication Design I 4
English University Courses II
ENGL6129 English Savvy 2
ENGL6131 English for Written Business Communication 2
3 CHAR6015 Character Building: Agama 2 22
ENTR6003 Entrepreneurship I 2
DSGN6157 Typography II 3
DSGN6134 Photography II 3
DSGN6327 Illustration Design 3
DSGN6239 Computer Graphic II* 3
DSGN6141 Visual Communication Design II 6
4 ARTS6015 Aesthetics 2 23
DSGN7241 Graphic Reproduction Methods** 3
MDIA6018 Audio Visual 4
DSGN6242 Copy Writing 3
MKTG6064 Marketing and Consumer Behavior 3
MDIA6019 Advertising Media* 2
DSGN6285 Ideation and Art Direction 6
5 DSGN6162 Visual Communication Design Reviews 2 23
DSGN6243 Digital Advertising*/** 3
ENTR6004 Entrepreneurship II 2
MDIA7017 New Media* 4
DSGN6164 Design Methods 3
DSGN7286 Visual Communication Design III 6
DSGN6244 Guest Lecturer 3
6 Enrichment Program I 16 16
7 Enrichment Program II 16 16
8 DSGN6262 Final Project 6 6
TOTAL CREDITS 146 SCU
*) This course is delivered in English **) Entrepreneurship embedded English University Courses: -) For 1st Semester : English University Courses I, student with score Binus University English Proficiency Test less than 500 will take English in Focus, and student with score test greater than or equal to 500 will take English for Business Presentation. -) For 2nd Semester: English University Courses II, student with score Binus University English Proficiency Test less than 500 will take English Savvy, and student with score test greater than or equal to 500 will take English for Written Business Communication. -) Students should pass English Savvy with a minimum Grade is C. Enrichment Program I (6th Semester) & Enrichment Program II (7th Semester): -) Student will take one of enrichment program tracks (off campus).   Enrichment Track Scheme
Track Semester 6 Semester 7
I RS ENTR CD SA *etc I RS ENTR CD SA *etc
1 v v
2 v v
3 v v
4 v v
  Notes: I               : Internship RS           : Research ENTR     : Entrepreneurship CD          : Community Development SA           : Study Abroad *etc         : Department specific needs   Notes: Student can choose one of the available tracks

Source : BINUS UNIVERSITY OFFICIAL CURRICULUM SITE

Creative Study with Creative Method

Pengajaran di program Creative Advertising disusun bertahap layaknya anak tangga, mulai dari tingkat Fundamental hingga tingkat Advance, dengan metode pembelajaran kreatif yang menyenangkan.

Mahasiswa diutamakan melakukan dan mengalami sendiri secara praktis apa yang diajarkan dalam teori lewat tugas-tugas studio, grup diskusi dan tim work yang seru.

Secara tahapan pembelajaran perkuliahan dapat dikelompokkan dalam 3 yakni Fundamental Knowledge & Design, Creative Execution dan Strategic Thinking.

Ditambah penguatan character building, enterpreunership, kecakapan good presentation in english dan kesempatan magang di industri Advertising… seluruh rangkaian perkuliahan hingga final project adalah A – Z Creative Advertising experience yang akan membentuk watak kreatif dan proses menemukan keunggulan setiap individu – bekal terjun di dunia professional.

Let’s get seriously having fun with CA Curriculum !


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