People Innovation Excellence

About Us

Introduction

Creative Advertising S1 program is unique in providing creative education for future creative advertising people (art director/ creative) allowing them to work together in creative teams to produce the best of contemporary advertising - as well, students design real-world solutions for clients. Students learn the creative aspects of advertising through hands-on studio work combined with a theoretical, strategic, and historical perspective. Courses draw on the constructs and paradigms of fields such as marketing, research, sociology, psychology, ethics and literature to enrich and extend the understanding of advertising concepts and applications.   Catalog 2013 (PDF), Catalog 2014 (PDF), Catalog 2015 (PDF), Catalog 2016 (PDF), Catalog 2017 (PDF)  

Vision

A world-class Visual Communication Design department, delivering world challenge ready designers with distinctive feature in local values and maximizing information technology.

Mission

The  mission of Visual Communication Design Department is to contribute to the global community through the provision of world-class education by:
  1. Educating visual communicators in the fields of new media, animation and creative advertising who highly exemplify creative spirit and commitment to professional attitudes.
  2. Preparing students for strategic positions in service industries with strong sense of ethics and entrepreneurship as a contribution to the society at large.
  3. Improving the quality of life of Indonesians and the international community through a good design.
  4. Recognizing and rewarding the most creative and value-adding talents.
  5. Conducting professional services and designing creative product in visual communication design fields with an emphasis on application of knowledge to the society.
 

Program Objective

The objectives of the program are:
  1. To provide students with principal know-how of creative visual communication, it's historical and cultural significance, and its core technology. Together they should form in each student a solid ground for well-informed practice or further study.
  2. To educate graduates who are capable of producing Creative Advertising portfolios that vividly demonstrate workmanships, creativity, conceptual insights, and attitudes of a professional design standard.
 

Student Outcomes

After completing the study, graduates are:
  1. Able to create printed and digital visual communication design work that has added value and aesthetics, to overcome identity problems, mass communication, and competition problems by stakeholders;
  2. Able to conduct research and idea exploration to set the objectives, communication target, and DKV prototype solutions that can overcome identity problems, mass communication, and considering the ethical, history, and cultural, social consequences and regulations;
  3. Able to analyze level of material utilization efficiency and time in the production process of each selected alternative solution prototype of DKV, without changing the essence and aesthetic design.
  4. Able to communicate DKV prototype alternative solutions independently or groups in verbal form, graphical, written, and communicative models with analog or digital techniques by selected appropriate communication rules.
  5. Able to design communicative works that set forth cultural values and local indigeneity as his / her national identity.
  6. Able to plan a business model to be implemented within visual communication design expertise.
  7. Able to utilize information technology and communication in supporting project's need and organizational performance.
  8. Able to analyze problems and propose solutions ideas trough visual communication design with the appropriate media selection.
 

Prospective Career of the Graduates

After graduate from this program, so many promising career in creative industry ready to be occupied, like:
  1. Creative Consultant
  2. Art Director in Advertising Agency
  3. Creative & Design in Digital Agency
  4. Creative & Design in Event Organizer
  5. Creative & Design in Media Company
  6. Creative & Design in Communication Consultant
  7. Creative in production house
  8. Creative & Design Concept for in-house design in company
 

Course Structure for Binusian 2020

Sem Code Course Name SCU Total
1 CHAR6013 Character Building: Pancasila 2 20
DSGN6101 Design and Materials 4
DSGN6098 Color Theory 4
DSGN6165 Western Art Review 2
DSGN6166 Eastern Art Review 3
DSGN6099 Drawing I 3
English University Courses I
ENGL6128 English in Focus 2
ENGL6130 English for Business Presentation 2
2 CHAR6014 Character Building: Kewarganegaraan 2 21
DSGN6104 Typography I 3
DSGN6100 Drawing II 3
DSGN6238 Computer Graphic I 3
DSGN6191 Photography I 3
DSGN7107 Visual Communication Design I 4
LANG6061 Indonesian 1
English University Courses II
ENGL6129 English Savvy 2
ENGL6131 English for Written Business Communication 2
3 CHAR6015 Character Building: Agama 2 22
ENTR6003 Entrepreneurship I 2
DSGN6157 Typography II 3
DSGN6134 Photography II 3
DSGN6327 Illustration Design 3
DSGN6239 Computer Graphic II* 3
DSGN6141 Visual Communication Design II 6
4 ARTS6015 Aesthetics 2 23
DSGN7241 Graphic Reproduction Methods** 3
MDIA6018 Audio Visual 4
DSGN6242 Copy Writing 3
MKTG6064 Marketing and Consumer Behavior* 3
MDIA6019 Advertising Media* 2
DSGN6285 Ideation and Art Direction 6
5 DSGN6162 Visual Communication Design Reviews 2 23
DSGN6243 Digital Advertising*/** 3
ENTR6004 Entrepreneurship II 2
MDIA7017 New Media* 4
DSGN6164 Design Methods 3
DSGN7286 Visual Communication Design III 6
DSGN6244 Guest Lecturer 3
6 Enrichment Program I 15 15
7 Enrichment Program II 16 16
8 DSGN6262 Final Project 6 6
TOTAL CREDITS 146 SCU
*) This course is delivered in English **) Entrepreneurship embedded English University Courses: -) For 1st Semester : English University Courses I, student with score Binus University English Proficiency Test less than 500 will take English in Focus, and student with score test greater than or equal to 500 will take English for Business Presentation. -) For 2nd Semester: English University Courses II, student with score Binus University English Proficiency Test less than 500 will take English Savvy, and student with score test greater than or equal to 500 will take English for Written Business Communication. -) Students must pass English Savvy with a minimum Grade of C. Enrichment Program I (6th Semester) & Enrichment Program II (7th Semester): -) Student will take one of enrichment program tracks (off campus).   Enrichment Track Scheme
Track Semester 6 Semester 7
I RS ENTR CD SA *etc I RS ENTR CD SA *etc
1 v v
2 v v
3 v v
4 v v
  Notes: I               : Internship RS           : Research ENTR     : Entrepreneurship CD          : Community Development SA           : Study Abroad *etc         : Department specific needs   Notes: Student can choose one of the available tracks

Prerequisite for Binusian 2020

The Table of Prerequisite for Creative Advertising Program
Subject Credits Sem Subject Credits Sem
DSGN6262 Final Project 6 8 DSGN7107 Visual Communication Design I 4 2
DSGN6141 Visual Communication Design II 6 3
DSGN7286 Visual Communication Design III 6 5
DSGN6285 Ideation and Art Direction 6 4
Students should pass Visual Communication Design I-III, and Ideation and Art Direction with a minimum Grade is C

Quality Controlled Courses for Binusian 2020

Student should pass all of these quality controlled courses as listed below:
No Code Course Name Minimum Grade
1 CHAR6013 Character Building: Pancasila B
2 ENTR6004 Entrepreneurship II C
3 DSGN6101 Design and Materials* C
4 DSGN6099 Drawing I C
5 DSGN7107 Visual Communication Design I* C
6 DSGN6164 Design Methods C
7 DSGN6285 Ideation and Art Direction* C
8 DSGN7286 Visual Communication Design III C
*) Tutorial & Multipaper    

Source : BINUS UNIVERSITY OFFICIAL CURRICULUM SITE


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