Creative Advertising S1 program is unique in providing creative education for future creative advertising people (art director/ creative) allowing them to work together in creative teams to produce the best of contemporary advertising - as well, students design real-world solutions for clients.
Students learn the creative aspects of advertising through hands-on studio work combined with a theoretical, strategic, and historical perspective. Courses draw on the constructs and paradigms of fields such as marketing, research, sociology, psychology, ethics and literature to enrich and extend the understanding of advertising concepts and applications.
Catalog 2013 (PDF), Catalog 2014 (PDF), Catalog 2015 (PDF), Catalog 2016 (PDF), Catalog 2017 (PDF)
A world-class Visual Communication Design department, delivering world challenge ready designers with distinctive feature in local values and maximizing information technology.
The mission of Visual Communication Design Department is to contribute to the global community through the provision of world-class education by:
Educating visual communicators in the fields of new media, animation and creative advertising who highly exemplify creative spirit and commitment to professional attitudes.
Preparing students for strategic positions in service industries with strong sense of ethics and entrepreneurship as a contribution to the society at large.
Improving the quality of life of Indonesians and the international community through a good design.
Recognizing and rewarding the most creative and value-adding talents.
Conducting professional services and designing creative product in visual communication design fields with an emphasis on application of knowledge to the society.
The objectives of the program are:
To provide students with principal know-how of creative visual communication, it's historical and cultural significance, and its core technology. Together they should form in each student a solid ground for well-informed practice or further study.
To educate graduates who are capable of producing Creative Advertising portfolios that vividly demonstrate workmanships, creativity, conceptual insights, and attitudes of a professional design standard.
After completing the study, graduates are:
Able to create printed and digital visual communication design work that has added value and aesthetics, to overcome identity problems, mass communication, and competition problems by stakeholders;
Able to conduct research and idea exploration to set the objectives, communication target, and DKV prototype solutions that can overcome identity problems, mass communication, and considering the ethical, history, and cultural, social consequences and regulations;
Able to analyze level of material utilization efficiency and time in the production process of each selected alternative solution prototype of DKV, without changing the essence and aesthetic design.
Able to communicate DKV prototype alternative solutions independently or groups in verbal form, graphical, written, and communicative models with analog or digital techniques by selected appropriate communication rules.
Able to design communicative works that set forth cultural values and local indigeneity as his / her national identity.
Able to plan a business model to be implemented within visual communication design expertise.
Able to utilize information technology and communication in supporting project's need and organizational performance.
Able to analyze problems and propose solutions ideas trough visual communication design with the appropriate media selection.
Prospective Career of the Graduates
After graduate from this program, so many promising career in creative industry ready to be occupied, like:
Art Director in Advertising Agency
Creative & Design in Digital Agency
Creative & Design in Event Organizer
Creative & Design in Media Company
Creative & Design in Communication Consultant
Creative in production house
Creative & Design Concept for in-house design in company
*) This course is delivered in English **) Entrepreneurship embeddedEnglish University Courses:
-) For 1st Semester : English University Courses I, student with score Binus University English Proficiency Test less than 500 will take English in Focus, and student with score test greater than or equal to 500 will take English for Business Presentation.
-) For 2nd Semester: English University Courses II, student with score Binus University English Proficiency Test less than 500 will take English Savvy, and student with score test greater than or equal to 500 will take English for Written Business Communication.
-) Students must pass English Savvy with a minimum Grade of C.
Enrichment Program I (6th Semester) & Enrichment Program II (7th Semester):
-) Student will take one of enrichment program tracks (off campus).Enrichment Track Scheme
I : Internship
RS : Research
ENTR : Entrepreneurship
CD : Community Development
SA : Study Abroad
*etc : Department specific needs
Student can choose one of the available tracks
Prerequisite for Binusian 2020
The Table of Prerequisite for Creative Advertising Program
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